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  • Image of The EQ Difference
    Image of The EQ Difference

    A Powerful Plan for Putting Emotional Intelligence to Work

    by Adele B. Lynn

    This summary helps professionals at all levels understand how emotions can have a profound effect on performance, values, and relationships in the workplace. It features practical self-assessment exercises and team-oriented tools to leverage EQ individually and in groups

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  • Image of Emotional Intelligence for Sales Success
    Image of Emotional Intelligence for Sales Success

    Connect with Customers and Get Results

    by Colleen Stanley

    In "Emotional Intelligence for Sales Success," sales trainer and expert Colleen Stanley shows how closely EI is tied to sales performance and how salespeople can sharpen their skills to maximize results.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of Don't Think Pink
    Image of Don't Think Pink

    What Really Makes Women Buy: And How to Increase Your Share of This Crucial Market

    by Andrea Learned, Lisa Johnson

    You can no longer “think pink” by assuming that all women are the same and all they want are pastel colored products with hearts and flowers on them. Generational experiences, lifestyle choices, and demographic characteristics combine to define the filters through which women make buying choices. Lisa Johnson and Andrea Learned are co-founders of ReachWomen, a firm specializing in the behavior of women as consumers. By examining the different ways women think and how companies can engage women w

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