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  • Image of You Don't Have to Be Ruthless to Win
    Image of You Don't Have to Be Ruthless to Win

    The Art of Badass Selfless Service

    by Jonathan Keyser

    The Keyser Way details 15 Core Operating Principles that any business can incorporate and embody to create their own long-term success, while being happy and satisfied with the world - and their role in it.

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