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  • Image of Motivate This!
    Image of Motivate This!

    How to Start Each Day With an Unstoppable Attitude

    by Steve Rizzo

    Comedian turned motivational speaker and author, Steve Rizzo asks you to embrace the simple message that attitude is, in fact, everything.

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  • Image of Empower Yourself
    Image of Empower Yourself

    7 Steps to Personal Success

    by John Martin

    Empower Yourself is a guide to mapping your goals, becoming highly self-aware of your strengths and weaknesses, overcoming your fears, and learning to be present and positive.

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  • Image of First, Fast, Fearless
    Image of First, Fast, Fearless

    How to Lead Like a Navy SEAL

    by Brian Hiner

    Brian "Iron Ed" Hiner tells what it’s like to be a SEAL and what shapes the intense sense of sacrifice, teamwork and mutual commitment they share. From his own 20-year career as a Navy SEAL and his hands-on experience of commanding hundreds of strategic combat missions and operations in Iraq, Afghanistan and across the globe, Hiner extracts business leadership lessons that can help leaders isolate what’s most important, especially in stressful times.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of In Search of the Obvious
    Image of In Search of the Obvious

    The Antidote for Today’s Marketing Mess

    by Jack Trout

    In this summary, marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimization, marketers should be searching for that simple, obvious differentiating idea.

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