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  • Image of Leadershift
    Image of Leadershift

    The 11 Essential Changes Every Leader Must Embrace

    by John C. Maxwell

    John C. Maxwell helps leaders gain the ability and willingness to make leadership changes that will positively enhance their organizational and per¬sonal growth.

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  • Image of First, Fast, Fearless
    Image of First, Fast, Fearless

    How to Lead Like a Navy SEAL

    by Brian Hiner

    Brian "Iron Ed" Hiner tells what it’s like to be a SEAL and what shapes the intense sense of sacrifice, teamwork and mutual commitment they share. From his own 20-year career as a Navy SEAL and his hands-on experience of commanding hundreds of strategic combat missions and operations in Iraq, Afghanistan and across the globe, Hiner extracts business leadership lessons that can help leaders isolate what’s most important, especially in stressful times.

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  • Image of Smart Sales Manager
    Image of Smart Sales Manager

    The Ultimate Playbook for Building and Running a High-Performance Inside Sales Team

    by Josiane Chriqui Feigon

    The exploding demand for inside sales leaders means that top reps are being promoted even if they are unprepared for management. Despite their expertise with traditional techniques, many don’t "get" the new world of Sales 2.0.

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  • Image of Slow Down, Sell Faster!
    Image of Slow Down, Sell Faster!

    Understand Your Customer’s Buying Process and Maximize Your Sales

    by Kevin Davis

    Slow Down, Sell Faster! shows you how to stop jumping the gun and work with your customers to identify and quantify their real needs, so by the time you begin your pitch in earnest, you're already halfway home.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of In Search of the Obvious
    Image of In Search of the Obvious

    The Antidote for Today’s Marketing Mess

    by Jack Trout

    In this summary, marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimization, marketers should be searching for that simple, obvious differentiating idea.

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