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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of Leadership and the Sexes
    Image of Leadership and the Sexes

    Using Gender Science to Create Success in Business

    by Michael Gurian, Barbara Annis

    Gender experts Michael Gurian and Barbara Annis explore what the latest scientific studies reveal about male/female brain differences and explain how these impact the ways men and women negotiate, communicate, lead and run meetings. Then they teach how to use this scientific gender intelligence for business success.

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