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  • Image of Delivering Happiness
    Image of Delivering Happiness

    A Path to Profits, Passion and Purpose

    by Tony Hsieh

    In 1999, Tony Hsieh sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos as an adviser and investor, and eventually became CEO. In Delivering Happiness, Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange, Zappos, and more.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of The Complexity Crisis
    Image of The Complexity Crisis

    Why Too Many Products, Markets, and Customers are Crippling Your Company - And What To Do About It

    by John Mariotti

    Executives today face a crisis — a crisis of complexity. As you seek to expand profits, a number of new products, procedures and systems are created that, unexpectedly, stifle your bottom line. To this problem, Mariotti has the solution: simplify. In this far-reaching study, he shows corporate America that “keep it simple” is the way out of the Complexity Crisis.

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  • Image of Product Creation
    Image of Product Creation

    The Heart of the Enterprise from Engineering To E-Commerce

    by Philip H. Francis

    Francis presents an exhaustive overview of the issues involved in product creation — including manufacturing strategy, quality and leadership.

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