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  • Image of Elevate
    Image of Elevate

    The Three Disciplines of Advanced Strategic Thinking

    by Rich Horwath

    Strategy expert Rich Horwath focuses on advanced strategic thinking that will drive results in the short-and long-term. His three-discipline approach breaks strategy down into its fundamentals: Coalesce, Compete and Champion. Horwath’s practical framework will help leaders keep their careers vital through innovation and inspiration.

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  • Image of Leadershift
    Image of Leadershift

    Reinventing Leadership for the Age of Mass Collaboration

    by Emmanuel Gobillot

    The age of mass collaboration is challenging the very nature of leadership, yet it also offers unprecedented value for leaders who know how to lead in this new environment. Author Emanuel Gobillot describes how to adapt traditional leadership roles and presents the tools necessary to embrace and succeed in this new age. Leadershift offers a new business model that will allow leaders to engage successfully with communities, recognize and develop talent, and win customer loyalty.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of Becoming a Category of One
    Image of Becoming a Category of One

    How Extraordinary Companies Transcend Commodity and Defy Comparison

    by Joe Calloway

    These days, so many companies strive to fit into a niche that they must elbow their way past a mass of competitors to do so. Why strive to be a leader in your category when you can create a different category and be the only one in it? Such are the lessons to be learned in Becoming a Category of One. By using consultant Joe Calloway’s tips and advice, you can avoid being “commoditized” and differentiate yourself and your business from your competitors simply by shifting focus to your cu

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