Book Summaries

Discover the power of your #NOW that enables you to take action, make decisions fast and effectively, and enjoy the moment while creating a successful and happy future.

In Winning the Brain Game, author and creative strategist Matthew E. May explains these and other “fatal flaws” of thinking, revealing seven observable problem-solving patterns that can block our best thinking.

Max McKeown's new book harnesses the essence of human survival — the ability to adapt — to help people succeed in business and all other aspects of life. He draws on millions of years of evolution to create a practical and strategic set of rules that take adaption from an involuntary coping strategy to a deliberate winning strategy. Adaptability proves that innovation is important but not enough. The ability to adapt smarter and faster than the situation changes is what...

How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

You can no longer “think pink” by assuming that all women are the same and all they want are pastel colored products with hearts and flowers on them. Generational experiences, lifestyle choices, and demographic characteristics combine to define the filters through which women make buying choices. Lisa Johnson and Andrea Learned are co-founders of ReachWomen, a firm specializing in the behavior of women as consumers. By examining the different ways women think and how companies can engage women w