Book Summaries

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of B2B
    Image of B2B

    How to Build a Profitable E-Commerce Strategy

    by Michael J. Cunningham

    From new relationships to essential technologies to changing corporate cultures, Cunningham explains what it takes to build a profitable e-commerce strategy from scratch whether you are currently a brick-and-mortar operation or an upstart with a new business model.

    View Details

  • Image of Now or Never
    Image of Now or Never

    How Companies Must Change Today to Win the Battle for Internet Consumers

    by Mary Modahl

    Modahl, vice-president of research at Forrester Research Inc., introduces a new model of consumer behavior, called Technographics, to help companies understand how consumers think about and use the Internet. The Technographics information helps guide companies as they plot successful Internet strategies.

    View Details

Recently Viewed Categories