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  • Image of Straight Talk About Public Relations
    Image of Straight Talk About Public Relations

    New Strategies on Social Media and Content Marketing

    by Robert Wynne

    Robert Wynne, the president of a public relations company, explains what public relations is and guides you through the traditional methods, social media communications, and content marketing strategies that will help you reach journalists and other important audiences.

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  • Image of Ask More
    Image of Ask More

    The Power of Questions to Open Doors, Uncover Solutions and Spark Change

    by Frank Sesno

    Award-winning journalist Frank Sesno breaks down the art of inquiry into eleven categories of questions, each designed for a different purpose. Learn how to ask, what to listen for, and how to link your questions to your goals.

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  • Image of The Wisdom of Oz
    Image of The Wisdom of Oz

    Using Personal Accountability to Succeed in Everything You Do

    by Tom Smith, Roger Connors

    Connors and Smith present the principles of personal accountability that can guide you to own your goals, accept responsibility for your performance, and take control of your success.

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  • Image of Deep Work
    Image of Deep Work

    Rules for Focused Success in a Distracted World

    by Cal Newport

    The skill of deep work is the ability to focus with a distraction-free concentration that pushes your cognitive capabilities to their limit. Author and professor Cal Newport presents a series of four “rules” to transform your mind and habits in order to cultivate this skill and make it the core of your working life.

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  • Image of 5 Gears
    Image of 5 Gears

    How to Be Present and Productive When There is Never Enough Time

    by Steve Cockram, Jeremie Kubicek

    Kubicek and Cokram describe five gears that represent different modes of effectively connecting with others and balancing work and life in a meaningful and productive way. By shifting into the right gear at the right time, you can improve your relationships and increase your respect, influence and productivity.

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  • Image of The Time Trap
    Image of The Time Trap

    The Classic Book on Time Management

    by Alec Mackenzie, Pat Nickerson

    One of the all-time bestselling books on time management, "The Time Trap" has shown countless readers how to squeeze the optimal efficiency — and satisfaction — out of their work day. Filled with smart tactics, revealing interviews, and handy time management tools, this is the proven guide professionals need to get everything under control.

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  • Image of Making Yourself Indispensable
    Image of Making Yourself Indispensable

    The Power of Personal Accountability

    by Mark Samuel

    According to Mark Samuel, who has helped thousands of people around the world get on the path to personal achievement and fulfillment, shows why the key to becoming indispensable is to embrace accountability rather than run from it in everything you do at work and in your personal life. Becoming indispensable doesn’t require a fancy degree, a senior management title or huge income. It’s a mind-set available to anyone.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of Lateral Marketing
    Image of Lateral Marketing

    New Techniques for Finding Breakthrough Ideas

    by Fernando deBes, Philip Kotler

    In a consumer economy saturated with homogenous products and customers who are more and more immune to advertising messages, traditional vertical marketing — with its emphasis on market segmentation and brand proliferation — is failing us. There is a better way to reach consumers, to create innovative products and markets that don’t yet exist, and to gain a real competitive advantage: lateral marketing. In Lateral Marketing, marketing experts Philip Kotler and Fernando Trias de Bes show

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