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  • Image of The Power of Mandate
    Image of The Power of Mandate

    How Visionary Leaders Keep Their Organization Focused on What Matters Most

    by Jimmy Brown, Scott Stawski

    The Power of Mandate explains the basic principles and philosophy of Mandate Driven Leadership, including creative disruption and sheer willpower, to implement a vision and strategy.

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  • Image of Goliath's Revenge
    Image of Goliath's Revenge

    How Established Companies Turn the Tables on Digital Disruptors

    by Scott Snyder, Todd Hewlin

    By following six new rules of innovation, you can reset your company’s strategy to become a digital disruptor and carve your future leadership position.

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  • Image of Straight Talk About Public Relations
    Image of Straight Talk About Public Relations

    New Strategies on Social Media and Content Marketing

    by Robert Wynne

    Robert Wynne, the president of a public relations company, explains what public relations is and guides you through the traditional methods, social media communications, and content marketing strategies that will help you reach journalists and other important audiences.

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  • Image of Ask More
    Image of Ask More

    The Power of Questions to Open Doors, Uncover Solutions and Spark Change

    by Frank Sesno

    Award-winning journalist Frank Sesno breaks down the art of inquiry into eleven categories of questions, each designed for a different purpose. Learn how to ask, what to listen for, and how to link your questions to your goals.

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  • Image of The Road to Reinvention
    Image of The Road to Reinvention

    How to Drive Disruption and Accelerate Transformation

    by Josh Linkner

    The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination. Linkner identifies six elements in any business that are ripe for reinvention and shares examples, methods, and step-by-step techniques for creating deliberate, productive disruption.

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  • Image of Out Think
    Image of Out Think

    How Innovative Leaders Drive Exceptional Outcomes

    by G. Shawn Hunter

    The methods and mindsets needed to drive innovation and become game-changers in the 21st century are found by tapping into the discretionary levels of passion and initiative within us. In each chapter of Out Think, a key idea, behavior, or mindset shift is presented and techniques are described to show how the shift or idea can be implemented to ultimately drive the change that leaders want and need in their organizations.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of Lateral Marketing
    Image of Lateral Marketing

    New Techniques for Finding Breakthrough Ideas

    by Fernando deBes, Philip Kotler

    In a consumer economy saturated with homogenous products and customers who are more and more immune to advertising messages, traditional vertical marketing — with its emphasis on market segmentation and brand proliferation — is failing us. There is a better way to reach consumers, to create innovative products and markets that don’t yet exist, and to gain a real competitive advantage: lateral marketing. In Lateral Marketing, marketing experts Philip Kotler and Fernando Trias de Bes show

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