Book Summaries

Robert Wynne, the president of a public relations company, explains what public relations is and guides you through the traditional methods, social media communications, and content marketing strategies that will help you reach journalists and other important audiences.

Award-winning journalist Frank Sesno breaks down the art of inquiry into eleven categories of questions, each designed for a different purpose. Learn how to ask, what to listen for, and how to link your questions to your goals.

To help readers build up their confidence when asked to just “say a few words,” writer and communications coach Anne Cooper Ready offers them a useful combination of encouragement and preparation to face impromptu speaking in Off the Cuff. In an easy-to-reference guidebook that helps readers put words together that motivate, direct, entertain, and get a point across, Ready teaches both the basic and advanced skills that are needed to solve communication challenges ranging from apologies