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  • Image of Straight Talk About Public Relations
    Image of Straight Talk About Public Relations

    New Strategies on Social Media and Content Marketing

    by Robert Wynne

    Robert Wynne, the president of a public relations company, explains what public relations is and guides you through the traditional methods, social media communications, and content marketing strategies that will help you reach journalists and other important audiences.

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  • Image of Ask More
    Image of Ask More

    The Power of Questions to Open Doors, Uncover Solutions and Spark Change

    by Frank Sesno

    Award-winning journalist Frank Sesno breaks down the art of inquiry into eleven categories of questions, each designed for a different purpose. Learn how to ask, what to listen for, and how to link your questions to your goals.

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  • Image of The Coaching Effect
    Image of The Coaching Effect

    What Great Leaders Do to Increase Sales, Enhance Performance, and Sustain Growth

    by Bill Eckstrom, Sarah Wirth

    The Coaching Effect details measurable and quantifiable coaching activities that have led to improved performance and sustained team growth.

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  • Image of Bravespace Workplace
    Image of Bravespace Workplace

    Making Your Company Fit for Human Life

    by Moe Carrick

    Does your company engage its people, elevate the practice of leadership, and model healthy cultures as a practice of meeting its goals? Author Moe Carrick refers to these companies as "Bravespace workplaces."

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  • Image of Beyond Performance
    Image of Beyond Performance

    How Great Organizations Build Ultimate Competitive Advantage

    by Colin Price, Scott Keller

    In Beyond Performance, McKinsey & Company's Scott Keller and Colin Price give you everything you need to build an organization that can execute in the short run and has the vitality to prosper over the long term. Drawing on the most exhaustive research effort of its kind on organizational effectiveness and change management, Keller and Price put hard science behind their big idea: that the health of an organization is equally as important as its performance.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of Thin on Top
    Image of Thin on Top

    Why Corporate Governance Matters and How to Measure and Improve Board Performance

    by Bob Garratt

    Given the high-level scandals of recent years, companies are concerned that corporate boards not only make decisions that improve a company’s profitability, but that they conduct their activities in an organized, efficient and ethical manner. In Thin on Top, Bob Garratt, chairman of the board of a consultancy that specializes in director development and strategic thinking, discusses the current condition of corporate boards, dispels troublesome myths, and gives step-by-step recommendations on ho

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  • Image of Lateral Marketing
    Image of Lateral Marketing

    New Techniques for Finding Breakthrough Ideas

    by Fernando deBes, Philip Kotler

    In a consumer economy saturated with homogenous products and customers who are more and more immune to advertising messages, traditional vertical marketing — with its emphasis on market segmentation and brand proliferation — is failing us. There is a better way to reach consumers, to create innovative products and markets that don’t yet exist, and to gain a real competitive advantage: lateral marketing. In Lateral Marketing, marketing experts Philip Kotler and Fernando Trias de Bes show

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