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  • Image of Unfinished Business
    Image of Unfinished Business

    Women, Men, Work, Family

    by Anne-Marie Slaughter

    Anne-Marie Slaughter offers her own story as a backdrop for discussing the challenges that face women who seek to have an incredible career while nurturing a happy family.

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  • Image of Smart Sales Manager
    Image of Smart Sales Manager

    The Ultimate Playbook for Building and Running a High-Performance Inside Sales Team

    by Josiane Chriqui Feigon

    The exploding demand for inside sales leaders means that top reps are being promoted even if they are unprepared for management. Despite their expertise with traditional techniques, many don’t "get" the new world of Sales 2.0.

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  • Image of Slow Down, Sell Faster!
    Image of Slow Down, Sell Faster!

    Understand Your Customer’s Buying Process and Maximize Your Sales

    by Kevin Davis

    Slow Down, Sell Faster! shows you how to stop jumping the gun and work with your customers to identify and quantify their real needs, so by the time you begin your pitch in earnest, you're already halfway home.

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  • Image of Conversational Intelligence
    Image of Conversational Intelligence

    How Great Leaders Build Trust and Get Extraordinary Results

    by Judith Glaser

    Judith E. Glaser presents a framework for understanding how conversations trigger different parts of the brain.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of How Customers Think
    Image of How Customers Think

    Essential Insights into the Mind of the Market

    by Gerald (Jerry) Zaltman

    Why do 80 percent of new products despite the best efforts of market researchers -- through techniques such as focus groups and market surveys -- to predict what customers want. According to Harvard Business School marketing professor Gerald Zaltman, the reason for the failure of traditional market research methods is that they depend on customers consciously knowing what they want and what they will buy. However, customer behavior toward products and brands is often driven by the unconscious, r

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