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  • Image of The Leading Brain
    Image of The Leading Brain

    Powerful Science-Based Strategies for Achieving Peak Performance

    by Hans W. Hagemann, Friederike Fabritius

    In The Leading Brain, neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann present simple yet powerful strategies for sharpening focus, learning and retaining information more efficiently, improving complex decision-making, cultivating trust and building strong teams.

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  • Image of The EQ Difference
    Image of The EQ Difference

    A Powerful Plan for Putting Emotional Intelligence to Work

    by Adele B. Lynn

    This summary helps professionals at all levels understand how emotions can have a profound effect on performance, values, and relationships in the workplace. It features practical self-assessment exercises and team-oriented tools to leverage EQ individually and in groups

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  • Image of Emotional Intelligence for Sales Success
    Image of Emotional Intelligence for Sales Success

    Connect with Customers and Get Results

    by Colleen Stanley

    In "Emotional Intelligence for Sales Success," sales trainer and expert Colleen Stanley shows how closely EI is tied to sales performance and how salespeople can sharpen their skills to maximize results.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of How Customers Think
    Image of How Customers Think

    Essential Insights into the Mind of the Market

    by Gerald (Jerry) Zaltman

    Why do 80 percent of new products despite the best efforts of market researchers -- through techniques such as focus groups and market surveys -- to predict what customers want. According to Harvard Business School marketing professor Gerald Zaltman, the reason for the failure of traditional market research methods is that they depend on customers consciously knowing what they want and what they will buy. However, customer behavior toward products and brands is often driven by the unconscious, r

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