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  • Image of Making Yourself Indispensable
    Image of Making Yourself Indispensable

    The Power of Personal Accountability

    by Mark Samuel

    According to Mark Samuel, who has helped thousands of people around the world get on the path to personal achievement and fulfillment, shows why the key to becoming indispensable is to embrace accountability rather than run from it in everything you do at work and in your personal life. Becoming indispensable doesn’t require a fancy degree, a senior management title or huge income. It’s a mind-set available to anyone.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of How Customers Think
    Image of How Customers Think

    Essential Insights into the Mind of the Market

    by Gerald (Jerry) Zaltman

    Why do 80 percent of new products despite the best efforts of market researchers -- through techniques such as focus groups and market surveys -- to predict what customers want. According to Harvard Business School marketing professor Gerald Zaltman, the reason for the failure of traditional market research methods is that they depend on customers consciously knowing what they want and what they will buy. However, customer behavior toward products and brands is often driven by the unconscious, r

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