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  • Image of Crushing It!
    Image of Crushing It!

    How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

    by Gary Vaynerchuk

    Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.

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  • Image of B2B Street Fighting
    Image of B2B Street Fighting

    Three Counterpunches to Change the Negotiation Conversation

    by Brian Dietmeyer

    Based on six years of research and 15 years of practical application and consulting on over 20,000 B2B negotiations in nearly 50 countries, B2B Street Fighting will redefine how you think about negotiation. B2B Street Fighting by Brian J. Dietmeyer shows you how to change the negotiation conversation from the price of your products and services to the value of your solutions, and build value for you and your customers in every deal.

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  • Image of Making Strategy Work
    Image of Making Strategy Work

    Leading Effective Execution and Change

    by Lawrence Hrebiniak

    While formulating strategy is a challenge, executing that strategy can be an even greater challenge. In Making Strategy Work, Lawrence Hrebiniak offers a comprehensive, disciplined process model for making strategy work in the real world. This model covers every key success factor of effective execution, including organization structure, coordination, information sharing, incentives, controls, change management, culture and the role of power and influence in the process.

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  • Image of Building Brandwidth
    Image of Building Brandwidth

    Closing the Sale Online

    by Sergio Zyman, Scott Miller

    The airwaves are full of funny e-business commercials, and everybody’s laughing — but is anyone buying? According to Zyman, former Chief Marketing Officer of the Coca-Cola Company, e-marketing that’s trendy and irreverent won’t work if e-marketers forget the fundamentals. Zyman explains what it takes to close the sale online.

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  • Image of Brand Asset Management
    Image of Brand Asset Management

    Driving Profitable Growth Through Your Brands

    by Scott Davis

    The authors present a comprehensive eleven-step process for transforming your brand into one your most valuable assets. Step number one: developing a brand vision.

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