Book Summaries

Clear All

Filters

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of Smart Sales Manager
    Image of Smart Sales Manager

    The Ultimate Playbook for Building and Running a High-Performance Inside Sales Team

    by Josiane Chriqui Feigon

    The exploding demand for inside sales leaders means that top reps are being promoted even if they are unprepared for management. Despite their expertise with traditional techniques, many don’t "get" the new world of Sales 2.0.

    View Details

  • Image of Slow Down, Sell Faster!
    Image of Slow Down, Sell Faster!

    Understand Your Customer’s Buying Process and Maximize Your Sales

    by Kevin Davis

    Slow Down, Sell Faster! shows you how to stop jumping the gun and work with your customers to identify and quantify their real needs, so by the time you begin your pitch in earnest, you're already halfway home.

    View Details

  • Image of Making Strategy Work
    Image of Making Strategy Work

    Leading Effective Execution and Change

    by Lawrence Hrebiniak

    While formulating strategy is a challenge, executing that strategy can be an even greater challenge. In Making Strategy Work, Lawrence Hrebiniak offers a comprehensive, disciplined process model for making strategy work in the real world. This model covers every key success factor of effective execution, including organization structure, coordination, information sharing, incentives, controls, change management, culture and the role of power and influence in the process.

    View Details

  • Image of The Brave New Service Strategy
    Image of The Brave New Service Strategy

    Aligning Customer Relationships, Market Strategies and Business Structures

    by Barbara A. Gutek, Theresa Welsh

    Many companies who claim to have “relationships” with their customers mistake collecting data about customers with actually knowing them. The authors explain how to differentiate between true relationship businesses and what they call “encounter” businesses. They then show how many of the best companies reject “pseudo-relationships” in favor of enhanced encounters.

    View Details

Recently Viewed Categories