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  • Image of No Limits
    Image of No Limits

    Blow the CAP Off Your Capacity

    by John C. Maxwell

    In No Limits, best-selling author John C. Maxwell explains how to identify, grow and apply your critical capabilities.

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  • Image of The Services Shift
    Image of The Services Shift

    Seizing the Ultimate Offshore Opportunity

    by Robert Kennedy

    By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of The World Is Flat
    Image of The World Is Flat

    A Brief History of the Twenty-First Century

    by Thomas Friedman

    A Soundview Featured Book Review
    Don't tell Christopher Columbus about this book. Pulitzer-Prize winning author Thomas L. Friedman gives an account of the great changes taking place in our time, as lightening-swift advances in technology and communications put people all over the globe in touch as never before, creating an explosion of wealth in India and China, and challenging the rest of us to run even faster just to stay in place.

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