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  • Image of No Limits
    Image of No Limits

    Blow the CAP Off Your Capacity

    by John C. Maxwell

    In No Limits, best-selling author John C. Maxwell explains how to identify, grow and apply your critical capabilities.

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  • Image of Predictably Irrational
    Image of Predictably Irrational

    The Hidden Forces That Shape Our Decisions

    by Dan Ariely

    Irrational behavior is a part of human nature, but as MIT professor Dan Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money. According to Ariely in Predictably Irrational...

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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