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  • Image of B2B Street Fighting
    Image of B2B Street Fighting

    Three Counterpunches to Change the Negotiation Conversation

    by Brian Dietmeyer

    Based on six years of research and 15 years of practical application and consulting on over 20,000 B2B negotiations in nearly 50 countries, B2B Street Fighting will redefine how you think about negotiation. B2B Street Fighting by Brian J. Dietmeyer shows you how to change the negotiation conversation from the price of your products and services to the value of your solutions, and build value for you and your customers in every deal.

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  • Image of The Zappos Experience
    Image of The Zappos Experience

    5 Principles to Inspire, Engage and WOW

    by Joseph Michelli

    The Zappos name has come to stand for a new standard of customer service, an amazing online shopping experience, a great place to work, and the most impressive transformational business success story of our time. Simply put, Zappos is revolutionizing business and changing lives. Now, Joseph Michelli, author of the internationally bestselling business books Prescription for Excellence and The Starbucks Experience, explains how Zappos does it — and how you can do it in your...

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  • Image of The Orange Code
    Image of The Orange Code

    How ING Direct Succeeded by Becoming a Rebel with a Cause

    by Arkadi Kuhlmann, Bruce Philp

    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...

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  • Image of Jack Welch and the GE Way
    Image of Jack Welch and the GE Way

    Management Insights and Leadership Secrets of the Legendary CEO

    by Robert Slater

    Jack Welch gets the credit, as CEO, for the booming success of General Electric since 1981. How did he do it? This summary describes it in detail, his role as a leader, the way he stripped the company of its weighty bureaucracy, and, perhaps most important, how he found the ideas that spurred the company's growth. Engrossing reading for leaders and would-be leaders.

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