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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of Delivering Happiness
    Image of Delivering Happiness

    A Path to Profits, Passion and Purpose

    by Tony Hsieh

    In 1999, Tony Hsieh sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos as an adviser and investor, and eventually became CEO. In Delivering Happiness, Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange, Zappos, and more.

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  • Image of Consider
    Image of Consider

    Harnessing the Power of Reflective Thinking in Your Organization

    by Daniel Patrick Forrester

    “Stop, think, and don’t do something stupid!” This is the warning Dr. Robert Bea drills into his civil and environmental engineering students at the University of California in Berkeley. There is an intangible and invisible marketplace within our lives today where the products traded are fourfold: attention, distraction, data and meaning. The stories and examples within Consider by Daniel Patrick Forrester demonstrate that the best decisions, insights, ideas and outcomes result when...

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  • Image of B2B Street Fighting
    Image of B2B Street Fighting

    Three Counterpunches to Change the Negotiation Conversation

    by Brian Dietmeyer

    Based on six years of research and 15 years of practical application and consulting on over 20,000 B2B negotiations in nearly 50 countries, B2B Street Fighting will redefine how you think about negotiation. B2B Street Fighting by Brian J. Dietmeyer shows you how to change the negotiation conversation from the price of your products and services to the value of your solutions, and build value for you and your customers in every deal.

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  • Image of Customer Centricity
    Image of Customer Centricity

    Focus on the Right Customers for Strategic Advantage

    by Peter Fader

    Overturning some of our most fundamental beliefs about customer service, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers by focusing on the needs of your most valuable customers.

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  • Image of Bringing Out the Best in People
    Image of Bringing Out the Best in People

    How to Apply the Astonishing Power of Positive Reinforcement

    by Aubrey Daniels

    Daniels, a psychologist, knows what keeps people working at peak performance: positive reinforcement. It takes more than a few pats on the back, however. Learn this method and watch your people soar.

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  • Image of The 20% Doctrine
    Image of The 20% Doctrine

    How Tinkering, Goofing Off, and Breaking the Rules at Work Drive Success in Business

    by Ryan Tate

    Gawker tech-blogger and journalist Ryan Tate reveals insight on how businesses can inspire greater creativity and productivity by allowing their employees to pursue their own passions at work. In The 20% Doctrine, Tate examines how companies large and small can incubate valuable innovative advances by making small, specific changes to how work time is approached within their corporate cultures. The concept of “20% Time” originated at Google, but Tate takes examples...

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