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  • Image of Who Moved My Cheese?
    Image of Who Moved My Cheese?

    An Amazing Way to Deal with Change in Your Work and in Your Life

    by Spencer Johnson, M.D.

    Who Moved My Cheese? has been shared worldwide for decades and credited with improving careers, businesses, marriages, and lives along the way.

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  • Image of Making Strategy Work
    Image of Making Strategy Work

    Leading Effective Execution and Change

    by Lawrence Hrebiniak

    While formulating strategy is a challenge, executing that strategy can be an even greater challenge. In Making Strategy Work, Lawrence Hrebiniak offers a comprehensive, disciplined process model for making strategy work in the real world. This model covers every key success factor of effective execution, including organization structure, coordination, information sharing, incentives, controls, change management, culture and the role of power and influence in the process.

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  • Image of Why Some Companies Emerge Stronger and Better from a Crisis
    Image of Why Some Companies Emerge Stronger and Better from a Crisis

    7 Essential Lessons for Surviving Disaster

    by Ian I. Mitroff

    While a significant crisis or disaster can destroy many companies, other companies emerge from the worst crises stronger and better. Crisis management expert Ian Mitroff explains the seven competencies that all companies must learn if they are to survive a major crisis. The companies that successfully overcome crises, writes Mitroff, have the right heart, the right thinking, the right soul, the right social and political skills, the right technical skills, the right integration (of all the previ

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  • Image of The Quest For Global Dominance
    Image of The Quest For Global Dominance

    Transforming Global Presence into Global Competitive Advantage

    by Vijay Govindarajan, Anil K. Gupta

    Worldwide market opportunities are available and the authors say that establishing a global presence is not enough. Describing how a global mindset is necessary to rethink who target customers are and what value should be delivered to them, The Quest for Global Dominance explains howcompanies can identify and develop the opportunities for value creation to gain competitive advantage.

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  • Image of The War For Talent
    Image of The War For Talent

    by Ed Michaels, Beth Axelrod, Helen Handfield-Jones

    The authors say employers must develop talent through the efforts of every leader in a company. These efforts must address people management with as much effort and commitment as a company puts into its customer management. Their book shows organizations how to take a proactive approach to recruitment and make talent development part of the company’s goals, as well as how to differentiate the best and brightest from low- to mid-level performers.

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  • Image of Secrets of Question Based Selling™
    Image of Secrets of Question Based Selling™

    How the Most Powerful Tool in Business Can Double Your Sales Results

    by Thomas A. Freese

    What salespeople ask and how they ask it is more important than anything they might say. Veteran sales trainer Freese offers a questions-based method that will help salespeople generate leads and close sales. The first step: using questions to make prospects curious about your service and product — and ready to listen to what you have to say.

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  • Image of The Project Manager's MBA
    Image of The Project Manager's MBA

    How to Translate Project Decisions into Business Success

    by Dennis J. Cohen, Robert J. Graham

    Managing a project is not about getting the job done on time and on budget. It’s about getting the job done in a way that contributes to the bottom line of your company. Covering everything from the basics of accounting and finance to understanding the marketplace, this summary shows how to link project success to organization success.

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  • Image of Building Brandwidth
    Image of Building Brandwidth

    Closing the Sale Online

    by Sergio Zyman, Scott Miller

    The airwaves are full of funny e-business commercials, and everybody’s laughing — but is anyone buying? According to Zyman, former Chief Marketing Officer of the Coca-Cola Company, e-marketing that’s trendy and irreverent won’t work if e-marketers forget the fundamentals. Zyman explains what it takes to close the sale online.

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  • Image of The Customer Century
    Image of The Customer Century

    Lessons from World Class Companies in Integrated Marketing and Communications

    by Anders Gronstedt Ph.D.

    Author Gronstedt shows how world-class companies better serve customers and stakeholders by integrating marketing and communications along three dimensions: between the company and its customers and stakeholders; across the different managerial levels; and across the different business and geographic units of the company.

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