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  • Image of Design to Grow
    Image of Design to Grow

    How Coca-Cola Learned to Combine Scale & Agility (and How You Can Too)

    by Linda Tischler, David Butler

    David Butler and Linda Tischler share the successes and failures of Coca-Cola as this large, global company learned to use design to create both scale and agility. Regardless of size or industry, the same approach, which is presented in a clear and actionable way, can be used successfully by other businesses.

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  • Image of The New IT
    Image of The New IT

    How Technology Leaders Are Enabling Business Strategy in the Digital Age

    by Jill Dyché

    Jill Dyché provides a new business model for building and strengthening the role of IT. By using field-tested techniques to align your IT department with your corporate objectives, you can leverage the power of technology across the entire company. The New IT reframes the IT conversation to bring your business and IT teams together in a truly transformative way.

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  • Image of Bringing Strategy Back
    Image of Bringing Strategy Back

    How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change

    by Jeffrey Sampler

    Strategy expert Jeffrey Sampler introduces four "strategic shock absorbers" that enable leaders to build resilient organizations that can withstand even the most unexpected global turbulence. With this framework, leaders will be shown how to be prepared and proactive, rather than reactive, even when the future is uncertain.

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  • Image of Creating and Dominating New Markets
    Image of Creating and Dominating New Markets

    by Peter Meyer

    New markets (markets that did not exist before you created them) areexciting, profitable and forgiving. They provide the thrill of creatingsomething no one has done before. They also lack the competitive pressure that reduces prices in mature markets. You do not find new markets. You create them by finding the solution to a problem that people want resolved. In other words, a new market exists at the convergence of a high level of perceived need with a solution that didnot previously exist. In t

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