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  • Image of Fusion
    Image of Fusion

    How Integrating Brand and Culture Powers the World’s Greatest Companies

    by Denise Lee Yohn

    Brand and culture independently drive business. In Fusion, Denise Lee Yohn shows that when you fuse the two together and create an interdependent and mutually-reinforcing relationship between them, you create even more organizational power.

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  • Image of Adaptability
    Image of Adaptability

    The Art of Winning In An Age of Uncertainty

    by Max McKeown

    Max McKeown's new book harnesses the essence of human survival — the ability to adapt — to help people succeed in business and all other aspects of life. He draws on millions of years of evolution to create a practical and strategic set of rules that take adaption from an involuntary coping strategy to a deliberate winning strategy. Adaptability proves that innovation is important but not enough. The ability to adapt smarter and faster than the situation changes is what...

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  • Image of Building Brandwidth
    Image of Building Brandwidth

    Closing the Sale Online

    by Sergio Zyman, Scott Miller

    The airwaves are full of funny e-business commercials, and everybody’s laughing — but is anyone buying? According to Zyman, former Chief Marketing Officer of the Coca-Cola Company, e-marketing that’s trendy and irreverent won’t work if e-marketers forget the fundamentals. Zyman explains what it takes to close the sale online.

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