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  • Image of Encouraging the Heart
    Image of Encouraging the Heart

    A Leader's Guide to Rewarding and Recognizing Others

    by James Kouzes, Barry Z. Posner

    Encouraging the Heart is about the principles and practices that support the basic human need to be appreciated for who we are and what we do. It is not about glad-handing, back-slapping, gold stars and pay-offs. It's about the importance of linking rewards and appreciation to standards of excellence. Encouraging the Heart has its origins in Jim Kouzes's and Barry Posner's research on the practices of individuals functioning at their personal best as leaders. They have consiste

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  • Image of Single Point of Failure
    Image of Single Point of Failure

    The 10 Essential Laws of Supply Chain Risk Management

    by Gary S. Lynch

    In Single Point of Failure, internationally recognized industry veteran Gary Lynch reveals the 10 vital laws you can use to successfully identify, measure, mitigate and finance risk. Lynch offers guidance for establishing your organization's supply risk management program, avoiding bad decisions and gathering better information and data to make good decisions. You need to learn the root causes of problems and decide whether you have the proper systems in place to mitigate risk. Addressi

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  • Image of Mass Affluence
    Image of Mass Affluence

    Seven New Rules of Marketing to Today's Consumer

    by Brian Johnson, Paul Nunes

    In Mass Affluence, customer management and marketing strategy experts Paul Nunes and Brian Johnson explain that we are witnessing a pendulum swing in marketing from “one-to-one” customer strategies back to mass marketing. But this is mass marketing with a twist: The targeted customers are not the middle class of the post-World War II era. They are richer yet more cautious consumers — and they won’t respond to the strategies that worked with their middle-class predecessors. Based on exte

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  • Image of The Dollarization Discipline
    Image of The Dollarization Discipline

    How Smart Companies Create Customer Value... and Profit from It

    by Richard Gregory, Jeffrey Fox

    In The Dollarization Discipline, marketing guru Jeffrey J. Fox and management consultant Richard C. Gregory describe how organizations can measure and explain the financial impact of noncost benefits, including increased market share, increased sales volume, and increased pricing power. The authors explain that “dollarization” should be a discipline that businesses apply across a broad set of sales, marketing and management activities, forcing organizations to be customer-focused and cu

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  • Image of Hidden Value
    Image of Hidden Value

    How Great Companies Achieve Extraordinary Results with Ordinary People

    by Jeffrey Pfeffer, Charles A. O'Reilly

    Obsessed with recruiting and retention? Stanford professors O’Reilly and Pfeffer demonstrate why it’s perhaps even more important to focus on the assets you already have.

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