Book Summaries

Modahl, vice-president of research at Forrester Research Inc., introduces a new model of consumer behavior, called Technographics, to help companies understand how consumers think about and use the Internet. The Technographics information helps guide companies as they plot successful Internet strategies.

Internationally recognized strategic alliances expert Lewis, author of The Connected Corporation, shows how to build, manage, measure, improve and repair trust, the key ingredient to successful partnerships.