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  • Image of Exceeding Customer Expectations
    Image of Exceeding Customer Expectations

    What Enterprise, America's #1 Car Rental Company, Can Teach You about Creating Lifetime Customers

    by Kirk Kazanjian

    While providing a thorough case study of the success of Enterprise Rent-A-Car, Kazanjian also gives an in-depth look to the strategic management practices that have boosted the company to the top of its industry.

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  • Image of Outside Innovation
    Image of Outside Innovation

    How Your Customers Will Co-Design Your Company's Future

    by Patricia B. Seybold

    Innovation is what keeps companies at the top of their fields, and Seybold shows that the best way for companies to do this is to involve passionate customers in every aspect of their product and service design.

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  • Image of Words that Work
    Image of Words that Work

    It's Not What You Say, It's What People Hear

    by Dr. Frank I. Luntz

    To effectively obtain the power of communication, you must learn that it’s not always what you say, but how you say it. Luntz offers sound advice on how to tactically use words and phrases to get what you want in life.

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  • Image of My Years With General Motors
    Image of My Years With General Motors

    by Alfred Sloan

    Alfred Sloan wrote a winning book that's as fresh and clear today as it was in the days when he headed General Motors. Share Sloan's helpful insights into a long list of business topics.

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  • Image of The Hungry Spirit
    Image of The Hungry Spirit

    A Quest for Purpose in the Modern World

    by Charles Handy

    This talented (and wealthy) author urges you to look beyond wealth for your satisfactions. Know when you have enough money, he advises, then turn to leaving something for the world behind you. All of us, even Bill Gates, can discover something about values from this.

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