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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of Who Moved My Cheese?
    Image of Who Moved My Cheese?

    An Amazing Way to Deal with Change in Your Work and in Your Life

    by Spencer Johnson, M.D.

    Who Moved My Cheese? has been shared worldwide for decades and credited with improving careers, businesses, marriages, and lives along the way.

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  • Image of Working Relationships
    Image of Working Relationships

    The Simple Truth About Getting Along with Friends and Foes at Work

    by Bob Wall

    No matter how good you are at what you do, no matter how talented, skilled and knowledgeable you are, the most important and frustrating factor in determining your success and satisfaction in the workplace is your ability to forge effective relationships with others. This book is designed to help you meet that challenge.

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  • Image of The Cluetrain Manifesto
    Image of The Cluetrain Manifesto

    The End of Business As Usual

    by Rick Levine, David Weinberger, Christopher Locke, Doc Searls

    What if the Web marketplace is not really based on click-throughs, cookies and credit cards, but on conversations between human beings, all linked through a network that was created by many and controlled by no one? That is the central question of The Cluetrain Manifesto, a revolutionary way of looking at working that makes hash of corporate assumptions about the nature of online business.

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  • Image of The Channel Advantage
    Image of The Channel Advantage

    Going to Market with Multiple Sales Channels

    by Timothy R. Furey, Lawrence G. Friedman

    Today, many leading companies are putting at least as much effort and creativity into how they go to market as into what they bring to market. Companies have a wide variety of options for connecting products with customers, and each channel has its strengths as well as weaknesses. Friedman and Furey describe how to build a high-performance, competitive multi-channel system that will set your company apart from its competitors.

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