Book Summaries

Clear All

Filters

Competency

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

1of4 Next
  • Image of Costovation
    Image of Costovation

    Innovation That Gives Your Customers Exactly What They Want - and Nothing More

    by Stephen Wunker, Jennifer Luo Law

    Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself.

    View Details

  • Image of Powered by Storytelling
    Image of Powered by Storytelling

    Excavate, Craft and Present Stories to Transform Business Communication

    by Murray Nossel

    Executive coach, motivational speaker and psychologist Murray Nossel, Ph.D., distills decades of experience into a simple method that will enable you to find the right story for a particular audience and purpose.

    View Details

  • Image of Building a StoryBrand
    Image of Building a StoryBrand

    Clarify Your Message So Customers Will Listen

    by Donald Miller

    In Building a StoryBrand, best-selling author Donald Miller shows companies how to dramatically improve how they connect with customers and grow their businesses.

    View Details

  • Image of Woo, Wow, and Win
    Image of Woo, Wow, and Win

    Service Design, Strategy, and the Art of Customer Delight

    by Patricia O'Connell, Thomas A. Stewart

    Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell focus on the importance of service design for companies.

    View Details

  • Image of Competing Against Luck
    Image of Competing Against Luck

    The Story of Innovation and Customer Choice

    by Karen Dillon, David S. Duncan, Taddy Hall, Clayton M. Christensen

    Innovation strategy and growth expert Clayton M. Christensen, and his co-authors Taddy Hall, Karen Dillon and David Duncan, present a new conceptual framework for products and innovation based on their conclusion that customers don't "buy" products or services; they “hire” them to do a job.

    View Details

  • Image of ENGAGED!
    Image of ENGAGED!

    Outbehave Your Competition to Create Customers for Life

    by Gregg Lederman

    In ENGAGED! Gregg Lederman teaches how to design and implement a sustainable culture and customer experience. Practical and useful tools, including the ENGAGED Index, demonstrate how to communicate expectations for living the brand, measure to establish visibility and accountability, and ultimately create customers for life. Lederman’s message of “Managing the Experience” has already transformed the culture in many leading companies.

    View Details

  • Image of Can't Buy Me Like
    Image of Can't Buy Me Like

    How Authentic Customer Connections Drive Superior Results

    by Bob Garfield, Doug Levy

    Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. We’ve entered the "Relationship Era," where the only path for businesses seeking long-term success is to create authentic customer relationships. Authors Bob Garfield and Doug Levy show you where these...

    View Details

  • Image of The Art of Explanation
    Image of The Art of Explanation

    Making Your Ideas, Products, and Services Easier to Understand

    by Lee LeFever

    You've done the hard work. Your product or service works beautifully — but something is missing. People just don't see the big idea — and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. In this summary, author Lee LeFever provides a guide to helping audiences fall in love with your ideas...

    View Details

  • Image of Speaking as a Leader
    Image of Speaking as a Leader

    How to Lead Every Time You Speak — From Boardrooms to Meeting Rooms, From Town Halls to Phone Calls

    by Judith Humphrey

    Whether it's among colleagues at lunch or an audience of a thousand, a leader's role is to move and inspire others. It's not only the big occasions that test a leader's mettle, but the little ones as well — in a casual conversation in the elevator, in phone calls, or one of many incidental, seemingly "insignificant" interactions in everyday work life. Written by one of the world's leading communications coaches, Speaking as a Leader shows you how to make the most of...

    View Details

1of4 Next

Recently Viewed Categories