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  • Image of Extreme Toyota
    Image of Extreme Toyota

    Radical Contradictions That Drive Success at the World's Best Manufacturer

    by Norihiko Shimizu, Emi Osono, Hirotaka Takeuchi

    Three business strategy experts identify six contradictory forces that have kept Toyota on the path of realizing continuous innovation and constant renewal. As the authors show, Toyota thrives on paradoxes as it harnesses opposing propositions to energize itself. We learn that companies that create their own contradictions can achieve higher levels of performance.

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