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  • Image of The Momentum Effect
    Image of The Momentum Effect

    How to Ignite Exceptional Growth

    by JC Larreche

    Jean-Claude Larreche presents a systematic approach for the design and execution of momentum strategy. He shows how to create new value through momentum and outlines a framework for building the leadership competencies that will deliver profitable growth. Larreche offers a pathway for harnessing the power of the momentum effect, adaptable for use by any business, in any industry under any market condition.

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  • Image of Leadership and the Sexes
    Image of Leadership and the Sexes

    Using Gender Science to Create Success in Business

    by Michael Gurian, Barbara Annis

    Gender experts Michael Gurian and Barbara Annis explore what the latest scientific studies reveal about male/female brain differences and explain how these impact the ways men and women negotiate, communicate, lead and run meetings. Then they teach how to use this scientific gender intelligence for business success.

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  • Image of The Necessary Revolution
    Image of The Necessary Revolution

    How Individuals and Organizations Are Working Together to Create a Sustainable World

    by Peter Senge, Sara Schley, Nina Kruschwitz, Bryan Smith, Joe Laur

    The Necessary Revolution focuses on sustainability and the challenge for businesses to invest in new solutions to environmental problems and innovative strategies that will generate both short- and long-term profitability while helping to create a better world. The authors tell us that it is business that has the motivation, ability and resources to dramatically change the way we do things.

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  • Image of Healing the Wounds
    Image of Healing the Wounds

    Overcoming the Trauma of Layoffs and Revitalizing Downsized Organizations

    by David M. Noer

    Downsizing continues to strike American business. What about those who are left behind? How can workers restore their energy, productivity and risk taking when their trust and loyalty have been stripped away? How can managers initiate healing and motivate employees burdened with twice their usual workload? In this summary, training expert David M. Noer skillfully brings together the "hard" and "soft" sides of a critical corporate issue to provide practical and profound guidan

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  • Image of Mass Affluence
    Image of Mass Affluence

    Seven New Rules of Marketing to Today's Consumer

    by Brian Johnson, Paul Nunes

    In Mass Affluence, customer management and marketing strategy experts Paul Nunes and Brian Johnson explain that we are witnessing a pendulum swing in marketing from “one-to-one” customer strategies back to mass marketing. But this is mass marketing with a twist: The targeted customers are not the middle class of the post-World War II era. They are richer yet more cautious consumers — and they won’t respond to the strategies that worked with their middle-class predecessors. Based on exte

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  • Image of The Dollarization Discipline
    Image of The Dollarization Discipline

    How Smart Companies Create Customer Value... and Profit from It

    by Richard Gregory, Jeffrey Fox

    In The Dollarization Discipline, marketing guru Jeffrey J. Fox and management consultant Richard C. Gregory describe how organizations can measure and explain the financial impact of noncost benefits, including increased market share, increased sales volume, and increased pricing power. The authors explain that “dollarization” should be a discipline that businesses apply across a broad set of sales, marketing and management activities, forcing organizations to be customer-focused and cu

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