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  • Image of The Art of the Start
    Image of The Art of the Start

    The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

    by Guy Kawasaki

    In The Art of the Start, Guy Kawasaki writes that his goal is to help you use your knowledge, love and determination to create something great without getting bogged down in theory and unnecessary details. At Apple in the 1980s, Kawasaki turned ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, he has field-tested his ideas with dozens of newly hatched companies. In this summary, Kawasaki takes you through every phase of creating a business, from ...

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