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  • Image of Do Big Things
    Image of Do Big Things

    The Simple Steps Teams Can Take to Mobilize Hearts and Minds, and Make an Epic Impact

    by Craig W. Ross, Angela V. Paccione, Victoria L. Roberts

    Do Big Things presents an intuitive, seven-step process that equips teams with how to quickly and consistently operate in a manner necessary for success.

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  • Image of Find the Fire
    Image of Find the Fire

    Ignite Your Inspiration and Make Work Exciting Again

    by Scott Mautz

    Scott Mautz identifies recurring “anti-muses” that sap our energy and optimism. Find the Fire shows how to counter these forces and create conditions where inspiration thrives.

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  • Image of Get to Aha!
    Image of Get to Aha!

    Discover Your Positioning DNA and Dominate Your Competition

    by Andy Cunningham

    Andy Cunningham details the DNA of three types of companies in the world and presents a step-by-step framework to help you determine your company’s position in the marketing landscape using her DNA-based methodology.

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  • Image of The Power of Impossible Thinking
    Image of The Power of Impossible Thinking

    Transform the Business of Your Life and the Life of Your Business

    by Yoram (Jerry) Wind, Colin Crook

    The ability to see the world differently can create significant opportunities, as companies such as Southwest Airlines, FedEx, Charles Schwab and others have demonstrated. But even successful models can ultimately become a prison if they limit your ability to make sense of a changing world, in the way that major airlines failed to fully recognize the threat of upstarts such as Ryanair or that music companies failed to see the opportunities and threats of music file sharing.

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  • Image of Does IT Matter?
    Image of Does IT Matter?

    Information Technology and the Corrosion of Competitive Advantage

    by Nicholas Carr

    In a May 2003 article in the Harvard Business Review entitled “IT Doesn’t Matter,” Nicholas G. Carr introduced the idea that information technology (IT) does not provide a competitive advantage to companies in a strategic manner. In Does IT Matter?, Carr argues that IT has become a commodity, and because the very nature of strategy requires differentiation, IT cannot possibly qualify. IT can be used to supplement and improve strategy implementation, but it is not the foundation of a com

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