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  • Image of The Giants of Sales
    Image of The Giants of Sales

    What Dale Carnegie, John Patterson, Elmer Wheeler, and Joe Girard Can Teach You About Real Sales Success

    by Tom Sant

    Sales theories come and sales theories go, but nothing beats learning from the original masters. The Giants of Sales introduces readers to the techniques developed by four legendary sales giants – Dale Carnegie, John Patterson, Elmer Wheeler and Joe Girard – and offers concrete examples of how they still work in the 21st century.

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  • Image of Small Giants
    Image of Small Giants

    Companies that Choose to be Great Instead of Big

    by Bo Burlingham

    Most books about successful businesses focus on public companies. But Inc. magazine Editor Bo Burlingham focuses on privately held companies marching to the beat of a different drum. In Small Giants, he profiles 14 of the best, including Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing and Zingerman’s Community of Businesses. Burlingham takes readers inside these companies to determine the elusive “mojo” that makes them great.

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  • Image of Dealing with Darwin
    Image of Dealing with Darwin

    How Great Companies Innovate at Every Phase of Their Evolution

    by Geoffrey A. Moore

    The Darwinian struggle to deliver profitable products and services ensues as competitive advantage gaps narrow. Geoffrey A. Moore, author of Crossing the Chasm and Inside the Tornado, looks at the challenges faced by today’s companies in this struggle. Moore gives advice to managers and leaders who need to understand their company’s role in its market ecosystem, along with what kind of differentiation will be most rewarded in the marketplace.

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  • Image of The Power of Impossible Thinking
    Image of The Power of Impossible Thinking

    Transform the Business of Your Life and the Life of Your Business

    by Yoram (Jerry) Wind, Colin Crook

    The ability to see the world differently can create significant opportunities, as companies such as Southwest Airlines, FedEx, Charles Schwab and others have demonstrated. But even successful models can ultimately become a prison if they limit your ability to make sense of a changing world, in the way that major airlines failed to fully recognize the threat of upstarts such as Ryanair or that music companies failed to see the opportunities and threats of music file sharing.

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  • Image of Does IT Matter?
    Image of Does IT Matter?

    Information Technology and the Corrosion of Competitive Advantage

    by Nicholas Carr

    In a May 2003 article in the Harvard Business Review entitled “IT Doesn’t Matter,” Nicholas G. Carr introduced the idea that information technology (IT) does not provide a competitive advantage to companies in a strategic manner. In Does IT Matter?, Carr argues that IT has become a commodity, and because the very nature of strategy requires differentiation, IT cannot possibly qualify. IT can be used to supplement and improve strategy implementation, but it is not the foundation of a com

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