Book Summaries

Clear All

Filters

Publication Date

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

1of2 Next
  • Image of The Good Ones
    Image of The Good Ones

    Ten Crucial Qualities of High-Character Employees

    by Bruce Weinstein

    Ethics expert Bruce Weinstein presents 10 crucial qualities associated with high-character employees that can enhance employee satisfaction, client relationships and the bottom line. Character refers to the most important qualities that define a person’s identity and it is revealed not by words but by actions. The qualities are honesty, accountability, care, courage, fairness, gratitude, humility, loyalty, patience and presence.

    View Details

  • Image of The Lean CEO
    Image of The Lean CEO

    Leading the Way to World-Class Excellence

    by Jacob Stoller

    Many companies and CEOs are finding that to do more with less, that they can find solutions in Lean management techniques to deliver sustainable financial results, empower and motivate employees, break down internal silos and build solid partnerships with customers and suppliers. Journalist and facilitator Jacob Stoller explains the methodology by including in-depth interviews with CEOs who have established Lean as a corporate-wide management system.

    View Details

  • Image of Learning to Succeed
    Image of Learning to Succeed

    Rethinking Corporate Education in a World of Unrelenting Change

    by Jason Wingard

    Corporate learning expert Jason Wingard proposes that to keep ahead of the competition, organizations should shift to embracing learning across the ranks and become dynamic learning organizations. With a dedication to learning initiatives, a company will be better equipped to make the decisions that will ensure its future.

    View Details

  • Image of Confidence
    Image of Confidence

    How Winning Streaks and Losing Streaks Begin and End

    by Rosabeth Moss Kanter

    Presidents, managers, coaches and even individuals have the power to choose how they deal with a loss, and whether they are going to allow it to be the beginning of a trend, or have the confidence to learn how to win next time. By studying winning and losing teams, companies and organizations, Harvard Business School Professor Rosabeth Moss Kanter has found the keys to confidence and the way to find it when it is lost. Confidence presents the new theory and practice of success, and expl

    View Details

  • Image of First in Thirst
    Image of First in Thirst

    How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

    by Darren Rovell

    First in Thirst chronicles the rise of the sports-drink industry and the near-monopoly that Gatorade has built and maintained through savvy marketing and branding strategies. In this summary, business journalist Darren Rovell offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps that have attended Gatorade’s reign as the 800-pound gorilla of the sports-drink scene.

    View Details

  • Image of Managing Customers as Investments
    Image of Managing Customers as Investments

    The Strategic Value of Customers in the Long Run

    by Donald Lehmann, Sunil Gupta

    In Managing Customers as Investments, business professors Sunil Gupta and Donald R. Lehmann offer a set of tools that shows you the correlation between your customer assets and the value of your firm. They explain the triggers that drive this value, and how to better manage your customers and, as a result, your shareholders’ wealth. They unlock the metrics, show you where you are and where you’re going, and provide you with the tools and tips to make your customer-related efforts more e

    View Details

  • Image of Thin on Top
    Image of Thin on Top

    Why Corporate Governance Matters and How to Measure and Improve Board Performance

    by Bob Garratt

    Given the high-level scandals of recent years, companies are concerned that corporate boards not only make decisions that improve a company’s profitability, but that they conduct their activities in an organized, efficient and ethical manner. In Thin on Top, Bob Garratt, chairman of the board of a consultancy that specializes in director development and strategic thinking, discusses the current condition of corporate boards, dispels troublesome myths, and gives step-by-step recommendations on ho

    View Details

  • Image of Lateral Marketing
    Image of Lateral Marketing

    New Techniques for Finding Breakthrough Ideas

    by Fernando deBes, Philip Kotler

    In a consumer economy saturated with homogenous products and customers who are more and more immune to advertising messages, traditional vertical marketing — with its emphasis on market segmentation and brand proliferation — is failing us. There is a better way to reach consumers, to create innovative products and markets that don’t yet exist, and to gain a real competitive advantage: lateral marketing. In Lateral Marketing, marketing experts Philip Kotler and Fernando Trias de Bes show

    View Details

  • Image of The E-Commerce Arsenal
    Image of The E-Commerce Arsenal

    12 Technologies You Need to Prevail in the Digital Arena

    by Alexis D. Gutzman

    Gutzman has put together a tool box containing the 12 must-have technologies you need to master to establish a successful company website.

    View Details

1of2 Next

Recently Viewed Categories