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  • Image of Springboard
    Image of Springboard

    Launching Your Personal Search for SUCCESS

    by G Richard Shell

    An award-winning author and creator of the Wharton School's "Success Course," G. Richard Shell uses his decades of research to help you probe your past, imagine your future, and measure your strengths. He then combines these with the latest scientific insights on everything from self-confidence and happiness to relationships and careers. Springboard will help you reevaluate your future and envision success on your own terms. It may even change your life.

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  • Image of Emotional Intelligence for Project Managers
    Image of Emotional Intelligence for Project Managers

    The People Skills You Need to Achieve Outstanding Results

    by Anthony Mersino

    Managing people effectively means using finely tuned interpersonal skills and astutely reading emotional cues to get the job done right and on time. The practical tools to use Emotional Intelligence (EQ) offered by Anthony Mersino will help you improve your ability to read between the emotional lines and transform your results from "good enough" to "beyond expectations." Improve your EQ and you’ll soon be getting the best work out of everyone including yourself.

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  • Image of Work With Me
    Image of Work With Me

    The 8 Blind Spots Between Men and Women in Business

    by Barbara Annis, John Gray

    Barbara Annis, a world-renowned expert on gender issues in the workplace, and John Gray, author of Men Are from Mars, Women Are from Venus, identify eight gender blind spots that create tension between the sexes at work and in their personal relations. This definitive guide brings insights and offers solutions to help both men and women to remove the blind spots that separate them, allowing for greater success and satisfaction in their professional and personal lives.

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  • Image of Confidence
    Image of Confidence

    How Winning Streaks and Losing Streaks Begin and End

    by Rosabeth Moss Kanter

    Presidents, managers, coaches and even individuals have the power to choose how they deal with a loss, and whether they are going to allow it to be the beginning of a trend, or have the confidence to learn how to win next time. By studying winning and losing teams, companies and organizations, Harvard Business School Professor Rosabeth Moss Kanter has found the keys to confidence and the way to find it when it is lost. Confidence presents the new theory and practice of success, and expl

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  • Image of First in Thirst
    Image of First in Thirst

    How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

    by Darren Rovell

    First in Thirst chronicles the rise of the sports-drink industry and the near-monopoly that Gatorade has built and maintained through savvy marketing and branding strategies. In this summary, business journalist Darren Rovell offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps that have attended Gatorade’s reign as the 800-pound gorilla of the sports-drink scene.

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  • Image of Managing Customers as Investments
    Image of Managing Customers as Investments

    The Strategic Value of Customers in the Long Run

    by Donald Lehmann, Sunil Gupta

    In Managing Customers as Investments, business professors Sunil Gupta and Donald R. Lehmann offer a set of tools that shows you the correlation between your customer assets and the value of your firm. They explain the triggers that drive this value, and how to better manage your customers and, as a result, your shareholders’ wealth. They unlock the metrics, show you where you are and where you’re going, and provide you with the tools and tips to make your customer-related efforts more e

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  • Image of The E-Commerce Arsenal
    Image of The E-Commerce Arsenal

    12 Technologies You Need to Prevail in the Digital Arena

    by Alexis D. Gutzman

    Gutzman has put together a tool box containing the 12 must-have technologies you need to master to establish a successful company website.

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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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