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  • Image of Profit or Growth?
    Image of Profit or Growth?

    Why You Don't Have to Choose

    by Bala Chakravarthy, Peter Lorange

    Chakravarthy and Lorange have teamed up to give readers proven strategies to protect and extend core businesses, capture new opportunities that seem to be distant, and then bridge those strategies with two others to move towards profitable diversification. The authors also provide real-world case studies from which the reader can learn how to execute these strategies to the fullest advantage –– achieving growth and profitability.

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  • Image of Deciding Who Leads
    Image of Deciding Who Leads

    How Executive Recruiters Drive, Direct & Disrupt the Global Search for Leadership Talent

    by Joseph Daniel McCool

    Noted as a “recruiting expert” by Fast Company, McCool takes his reader inside the world of executive recruiters: the most influential and elite group of management consultants operating in business today. The author reveals how senior management recruiters influence everything from executive compensation, workplace diversity, business management, profits, culture and the definition of leadership itself.

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  • Image of Crisis Leadership Now
    Image of Crisis Leadership Now

    A Real World Guide to Preparing for Threats, Disasters, and Scandal

    by Laurence Barton

    In Crisis Leadership Now, author Laurence Barton applies his corporate insider's insight to numerous case studies, demonstrating how catastrophes happen to real companies and real people every day. These studies form a framework for building crisis management thinking into your company's strategic toolbox. Anticipating all forms of trouble, advising senior management and boards of directors about potential events, and devising a business recovery plan will allow your organization to reb

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  • Image of Confidence
    Image of Confidence

    How Winning Streaks and Losing Streaks Begin and End

    by Rosabeth Moss Kanter

    Presidents, managers, coaches and even individuals have the power to choose how they deal with a loss, and whether they are going to allow it to be the beginning of a trend, or have the confidence to learn how to win next time. By studying winning and losing teams, companies and organizations, Harvard Business School Professor Rosabeth Moss Kanter has found the keys to confidence and the way to find it when it is lost. Confidence presents the new theory and practice of success, and expl

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  • Image of First in Thirst
    Image of First in Thirst

    How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

    by Darren Rovell

    First in Thirst chronicles the rise of the sports-drink industry and the near-monopoly that Gatorade has built and maintained through savvy marketing and branding strategies. In this summary, business journalist Darren Rovell offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps that have attended Gatorade’s reign as the 800-pound gorilla of the sports-drink scene.

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  • Image of Managing Customers as Investments
    Image of Managing Customers as Investments

    The Strategic Value of Customers in the Long Run

    by Donald Lehmann, Sunil Gupta

    In Managing Customers as Investments, business professors Sunil Gupta and Donald R. Lehmann offer a set of tools that shows you the correlation between your customer assets and the value of your firm. They explain the triggers that drive this value, and how to better manage your customers and, as a result, your shareholders’ wealth. They unlock the metrics, show you where you are and where you’re going, and provide you with the tools and tips to make your customer-related efforts more e

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  • Image of The E-Commerce Arsenal
    Image of The E-Commerce Arsenal

    12 Technologies You Need to Prevail in the Digital Arena

    by Alexis D. Gutzman

    Gutzman has put together a tool box containing the 12 must-have technologies you need to master to establish a successful company website.

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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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