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  • Image of The Age of Turbulence
    Image of The Age of Turbulence

    Adventures in a New World

    by Alan Greenspan

    A Soundview Featured Book Review
    After serving 18.5 years as Chairman of the Federal Reserve Board, Alan Greenspan has set pen to paper to bring his fascinating life story to millions of readers. Starting The Age of Turbulence with the tale of his personal life he then moves on to discuss the nature of the past, present and future economy, with the final chapter focused on a forecast for the year 2030.

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  • Image of The Art of Woo
    Image of The Art of Woo

    Using Strategic Persuasion to Sell Your Ideas

    by G Richard Shell, Mario Moussa

    According to Shell and Moussa, “Woo” is the ability to win people over to your ideas without coercion, using relationship-based emotionally intelligent persuasion. It’s the secret of success with colleagues, clients and customers. The Art of Woo shows readers how this ability can strengthen their persuasion skills in every aspect of their lives by using the four-step Woo process — a repeatable strategy that translates ideas into reality.

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  • Image of The Soul of the Corporation
    Image of The Soul of the Corporation

    How to Manage the Identity of Your Company

    by John Kimberly, Hamid Bouchikhi

    Drawing on real-life stories from the world’s most prominent companies, The Soul of the Corporation shows how identity can be an extraordinarily valuable asset — and how, if not managed properly, it can become a huge liability. Discover how your firm’s identity is related to — and different from — its organizational culture, brand positioning and reputation. Learn how to manage the unconscious shared beliefs that give your organization coherence.

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  • Image of Confidence
    Image of Confidence

    How Winning Streaks and Losing Streaks Begin and End

    by Rosabeth Moss Kanter

    Presidents, managers, coaches and even individuals have the power to choose how they deal with a loss, and whether they are going to allow it to be the beginning of a trend, or have the confidence to learn how to win next time. By studying winning and losing teams, companies and organizations, Harvard Business School Professor Rosabeth Moss Kanter has found the keys to confidence and the way to find it when it is lost. Confidence presents the new theory and practice of success, and expl

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  • Image of First in Thirst
    Image of First in Thirst

    How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

    by Darren Rovell

    First in Thirst chronicles the rise of the sports-drink industry and the near-monopoly that Gatorade has built and maintained through savvy marketing and branding strategies. In this summary, business journalist Darren Rovell offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps that have attended Gatorade’s reign as the 800-pound gorilla of the sports-drink scene.

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  • Image of Managing Customers as Investments
    Image of Managing Customers as Investments

    The Strategic Value of Customers in the Long Run

    by Donald Lehmann, Sunil Gupta

    In Managing Customers as Investments, business professors Sunil Gupta and Donald R. Lehmann offer a set of tools that shows you the correlation between your customer assets and the value of your firm. They explain the triggers that drive this value, and how to better manage your customers and, as a result, your shareholders’ wealth. They unlock the metrics, show you where you are and where you’re going, and provide you with the tools and tips to make your customer-related efforts more e

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  • Image of The E-Commerce Arsenal
    Image of The E-Commerce Arsenal

    12 Technologies You Need to Prevail in the Digital Arena

    by Alexis D. Gutzman

    Gutzman has put together a tool box containing the 12 must-have technologies you need to master to establish a successful company website.

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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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