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  • Image of Confidence
    Image of Confidence

    How Winning Streaks and Losing Streaks Begin and End

    by Rosabeth Moss Kanter

    Presidents, managers, coaches and even individuals have the power to choose how they deal with a loss, and whether they are going to allow it to be the beginning of a trend, or have the confidence to learn how to win next time. By studying winning and losing teams, companies and organizations, Harvard Business School Professor Rosabeth Moss Kanter has found the keys to confidence and the way to find it when it is lost. Confidence presents the new theory and practice of success, and expl

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  • Image of First in Thirst
    Image of First in Thirst

    How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

    by Darren Rovell

    First in Thirst chronicles the rise of the sports-drink industry and the near-monopoly that Gatorade has built and maintained through savvy marketing and branding strategies. In this summary, business journalist Darren Rovell offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps that have attended Gatorade’s reign as the 800-pound gorilla of the sports-drink scene.

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  • Image of Managing Customers as Investments
    Image of Managing Customers as Investments

    The Strategic Value of Customers in the Long Run

    by Donald Lehmann, Sunil Gupta

    In Managing Customers as Investments, business professors Sunil Gupta and Donald R. Lehmann offer a set of tools that shows you the correlation between your customer assets and the value of your firm. They explain the triggers that drive this value, and how to better manage your customers and, as a result, your shareholders’ wealth. They unlock the metrics, show you where you are and where you’re going, and provide you with the tools and tips to make your customer-related efforts more e

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  • Image of Team Troubleshooter
    Image of Team Troubleshooter

    How to Find and Fix Team Problems

    by Robert W. Barner

    Teamwork is increasingly in demand by organizations when doing business and managing customer relationships. Learn about the common pitfalls and roadblocks for teams, such as conflicts between team members and the team leader, poor relationships between corporate teams and customers, and the inability of a team to anticipate problems. Robert Barner offers the symptoms and then provides the treatments to help any team overcome challenges by improving internal relationships, strengthening team foc

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  • Image of The Change Monster
    Image of The Change Monster

    The Human Forces That Fuel or Foil Corporate Transformation and Change

    by Jeanie Daniel Duck

    Despite careful management of the operational aspects of corporate change, many managers and executives ignore the human element how changing a job description or corporate environment makes people feel. Respected consultant Jeanie Daniel Duck introduces a five-stage framework that helps managers and executives understand how to manage the human element of the change process.

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  • Image of The Story Factor
    Image of The Story Factor

    Inspiration, Influence, and Persuasion through the Art of Storytelling

    by Annette Simmons

    The effects of stories in our professional lives can be profound. Storytelling skills can be used to inspire, persuade, and influence others. Explore the six stories every professional must tell, learn how to tell a good story, discover how stories connect on a psychological level, see the power of a good listener, and learn what you should and should not do when telling a story.

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  • Image of The E-Commerce Arsenal
    Image of The E-Commerce Arsenal

    12 Technologies You Need to Prevail in the Digital Arena

    by Alexis D. Gutzman

    Gutzman has put together a tool box containing the 12 must-have technologies you need to master to establish a successful company website.

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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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