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  • Image of The 80/20 Manager
    Image of The 80/20 Manager

    The Secret to Working Less and Achieving More

    by Richard Koch

    Bestselling author Richard Koch demonstrates how managers can be much more efficient and effective by applying the 80/20 Principle - the idea that just 20 percent of our time, effort and key decisions generate 80 percent of our success. The 80/20 Manager can help managers to focus on the issues that really matter, ask the right questions, find the right connections and realize meaningful achievement for their businesses and themselves.

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  • Image of Coaching for Breakthrough Success
    Image of Coaching for Breakthrough Success

    Proven Techniques for Making Impossible Dreams Possible

    by Jack Canfield, Peter Chee

    Jack Canfield, coauthor of the Chicken Soup for the Soul series, and Dr. Peter Chee offer a practical guide of 30 principles that every coach needs to succeed. Learn how the Coaching Principles representing the heart of a coach, the Situational Coaching Model representing the mind of a coach, and the Achievers Coaching Techniques representing the energy of a coach can build upon each other to empower people to achieve breakthrough success.

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  • Image of Compelling People
    Image of Compelling People

    The Hidden Qualities That Make Us Influential

    by Matthew Kohut, John Neffinger

    What makes some people irresistible and others forgettable? John Neffinger and Matthew Kohut introduce us to two qualities - strength (the root of respect) and warmth (the root of affection) - and they detail the signals that broadcast each of these. Drawing on the latest social science and the authors' own work, Compelling People reveals the basic framework we use to judge each other and what we can do to earn both respect and affection.

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  • Image of Confidence
    Image of Confidence

    How Winning Streaks and Losing Streaks Begin and End

    by Rosabeth Moss Kanter

    Presidents, managers, coaches and even individuals have the power to choose how they deal with a loss, and whether they are going to allow it to be the beginning of a trend, or have the confidence to learn how to win next time. By studying winning and losing teams, companies and organizations, Harvard Business School Professor Rosabeth Moss Kanter has found the keys to confidence and the way to find it when it is lost. Confidence presents the new theory and practice of success, and expl

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  • Image of First in Thirst
    Image of First in Thirst

    How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

    by Darren Rovell

    First in Thirst chronicles the rise of the sports-drink industry and the near-monopoly that Gatorade has built and maintained through savvy marketing and branding strategies. In this summary, business journalist Darren Rovell offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps that have attended Gatorade’s reign as the 800-pound gorilla of the sports-drink scene.

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  • Image of Managing Customers as Investments
    Image of Managing Customers as Investments

    The Strategic Value of Customers in the Long Run

    by Donald Lehmann, Sunil Gupta

    In Managing Customers as Investments, business professors Sunil Gupta and Donald R. Lehmann offer a set of tools that shows you the correlation between your customer assets and the value of your firm. They explain the triggers that drive this value, and how to better manage your customers and, as a result, your shareholders’ wealth. They unlock the metrics, show you where you are and where you’re going, and provide you with the tools and tips to make your customer-related efforts more e

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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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