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  • Image of Raving Fans
    Image of Raving Fans

    A Revolutionary Approach To Customer Service

    by Ken Blanchard, Sheldon Bowles

    A Soundview Featured Book Review
    Blanchard and Bowles present a business fable with a simple premise: your customers are your best marketing method. Executives will learn why outstanding customer service, particularly in the era of social technology, can lead to customers who will do anything to sing a company's praises... and bring as many friends to the party as possible.

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  • Image of A Manager’s Guide to Project Management
    Image of A Manager’s Guide to Project Management

    Learn How to Apply Best Practices

    by Michael Bender

    There are plenty of books about project management, but this is the first one written for the people who have the most at stake: the senior executives who will ultimately be held accountable for the successes of the projects they approve and supervise. Top enterprise project management expert Michael Bender explains project management from the perspective that matters most to executives: adding value. Most books view project management from the inside, focusing primarily on lower-level issues.

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  • Image of The Upside of the Downturn
    Image of The Upside of the Downturn

    Ten Management Strategies to Prevail in the Recession and Thrive in the Aftermath

    by Geoff Colvin

    Geoff Colvin, one of America's most respected business journalists, says even the scariest recession has an upside. The best managers know conventional thinking won't help them win in these tough times. They're taking smart, practical steps that will not only keep them strong, but will also distance them from the pack for years to come. In his latest work, Colvin, author of the bestselling Talent is Overrated, offers ten solidly grounded strategies that will increase your company's...

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  • Image of The Next Level
    Image of The Next Level

    What Insiders Know About Executive Success

    by Scott Eblin

    What separates those who make it after a promotion to the executive level from those who don’t? Drawing on more than twenty years of experience working with new and seasoned corporate leaders, Scott Eblin has identified the key behaviors and beliefs that successful executives pick up and let go of. For every rising executive, Eblin’s practical coaching – interwoven with frank mentoring advice from top executives – is invaluable in achieving success at the next level.

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  • Image of Glow
    Image of Glow

    How You Can Radiate Energy, Innovation, and Success

    by Lynda Gratton

    You know them at first sight: teammates or colleagues, direct reports or bosses who radiate enthusiasm, positive energy and inspiration. Even in difficult circumstances they glow with an attitude that inspires others, fosters a great working experience for everyone and creates empowering relationships. Would you like to learn how to glow? Author Lynda Gratton shows you how. Glow is an invitation to become more energized and innovative at work, and to radiate positive energy that will al

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  • Image of Confidence
    Image of Confidence

    How Winning Streaks and Losing Streaks Begin and End

    by Rosabeth Moss Kanter

    Presidents, managers, coaches and even individuals have the power to choose how they deal with a loss, and whether they are going to allow it to be the beginning of a trend, or have the confidence to learn how to win next time. By studying winning and losing teams, companies and organizations, Harvard Business School Professor Rosabeth Moss Kanter has found the keys to confidence and the way to find it when it is lost. Confidence presents the new theory and practice of success, and expl

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  • Image of First in Thirst
    Image of First in Thirst

    How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

    by Darren Rovell

    First in Thirst chronicles the rise of the sports-drink industry and the near-monopoly that Gatorade has built and maintained through savvy marketing and branding strategies. In this summary, business journalist Darren Rovell offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps that have attended Gatorade’s reign as the 800-pound gorilla of the sports-drink scene.

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  • Image of Managing Customers as Investments
    Image of Managing Customers as Investments

    The Strategic Value of Customers in the Long Run

    by Donald Lehmann, Sunil Gupta

    In Managing Customers as Investments, business professors Sunil Gupta and Donald R. Lehmann offer a set of tools that shows you the correlation between your customer assets and the value of your firm. They explain the triggers that drive this value, and how to better manage your customers and, as a result, your shareholders’ wealth. They unlock the metrics, show you where you are and where you’re going, and provide you with the tools and tips to make your customer-related efforts more e

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  • Image of The E-Commerce Arsenal
    Image of The E-Commerce Arsenal

    12 Technologies You Need to Prevail in the Digital Arena

    by Alexis D. Gutzman

    Gutzman has put together a tool box containing the 12 must-have technologies you need to master to establish a successful company website.

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