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  • Image of Encouraging the Heart
    Image of Encouraging the Heart

    A Leader's Guide to Rewarding and Recognizing Others

    by James Kouzes, Barry Z. Posner

    Encouraging the Heart is about the principles and practices that support the basic human need to be appreciated for who we are and what we do. It is not about glad-handing, back-slapping, gold stars and pay-offs. It's about the importance of linking rewards and appreciation to standards of excellence. Encouraging the Heart has its origins in Jim Kouzes's and Barry Posner's research on the practices of individuals functioning at their personal best as leaders. They have consiste

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  • Image of Single Point of Failure
    Image of Single Point of Failure

    The 10 Essential Laws of Supply Chain Risk Management

    by Gary S. Lynch

    In Single Point of Failure, internationally recognized industry veteran Gary Lynch reveals the 10 vital laws you can use to successfully identify, measure, mitigate and finance risk. Lynch offers guidance for establishing your organization's supply risk management program, avoiding bad decisions and gathering better information and data to make good decisions. You need to learn the root causes of problems and decide whether you have the proper systems in place to mitigate risk. Addressi

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  • Image of Confidence
    Image of Confidence

    How Winning Streaks and Losing Streaks Begin and End

    by Rosabeth Moss Kanter

    Presidents, managers, coaches and even individuals have the power to choose how they deal with a loss, and whether they are going to allow it to be the beginning of a trend, or have the confidence to learn how to win next time. By studying winning and losing teams, companies and organizations, Harvard Business School Professor Rosabeth Moss Kanter has found the keys to confidence and the way to find it when it is lost. Confidence presents the new theory and practice of success, and expl

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  • Image of First in Thirst
    Image of First in Thirst

    How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

    by Darren Rovell

    First in Thirst chronicles the rise of the sports-drink industry and the near-monopoly that Gatorade has built and maintained through savvy marketing and branding strategies. In this summary, business journalist Darren Rovell offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps that have attended Gatorade’s reign as the 800-pound gorilla of the sports-drink scene.

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  • Image of Managing Customers as Investments
    Image of Managing Customers as Investments

    The Strategic Value of Customers in the Long Run

    by Donald Lehmann, Sunil Gupta

    In Managing Customers as Investments, business professors Sunil Gupta and Donald R. Lehmann offer a set of tools that shows you the correlation between your customer assets and the value of your firm. They explain the triggers that drive this value, and how to better manage your customers and, as a result, your shareholders’ wealth. They unlock the metrics, show you where you are and where you’re going, and provide you with the tools and tips to make your customer-related efforts more e

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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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