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  • Image of Content Inc.
    Image of Content Inc.

    How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

    by Joe Pulizzi

    Joe Pulizzi, founder of several startups, reverse-engineers the traditional entrepreneurial model for success by shifting focus from first creating a product to getting customers first and then developing products.

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  • Image of The Machine
    Image of The Machine

    A Radical Approach to the Design of the Sales Function

    by Justin Roff-Marsh

    Sales management radical Justin Roff-Marsh presents a nontraditional sales approach that incorporates the division of labor, in which sales responsibility shifts from autonomous agents to a centrally coordinated team to build more efficient sales functions.

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  • Image of On Fire at Work
    Image of On Fire at Work

    How Great Companies Ignite Passion in Their People Without Burning Them Out

    by Eric Chester

    Business success is directly related to the quality of the employees. Eric Chester reveals the seven cultural pillars that today’s leading employers focus on to attract and retain top talent: compensation, alignment, atmosphere, growth, acknowledgment, communication and autonomy.

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  • Image of Powerful Proposals
    Image of Powerful Proposals

    21 Things You Need to Know to Hit the Ground Running

    by David G. Pugh, Terry R. Bacon

    "Powerful Proposals" gives businesses proven strategies for creating customer-centered documents that outshine the competition every time.

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  • Image of Primal Teams
    Image of Primal Teams

    Harnessing the Power of Emotions to Fuel Extraordinary Performance

    by Jackie Barretta

    Primal Teams shows how anyone can control potentially damaging emotions, while triggering the kind of passion and energy that supercharge performance.

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  • Image of The Nokia Revolution
    Image of The Nokia Revolution

    The Story of an Extraordinary Company That Transformed an Industry

    by Dan Steinbock

    How did a small pulp mill in Finland become the leading worldwide force in cellular and mobile telephone technology? The Nokia Corp. gained and maintains its position at the head of this rapidly changing technology field using strategic intent, global focus, strategic market-making, global research and development, and a focus on people. Learn how this company struck the right balance between technological business factors and people management factors on its way to amazing success.

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  • Image of The HR Scorecard
    Image of The HR Scorecard

    Linking People, Strategy, and Performance

    by Brian Becker, Mark Huselid, Dave Ulrich

    Many executives say that people are their most valuable assets, but most do not understand how human resources department functions can make this vision a reality. One of the most limiting roadblocks to understanding the importance of human resources management is the inability to measure the impact of HR functions. A new approach has been developed to chart the strategic influence of HR functions and that system is revealed in this timely book that convincingly showcases HR’s impact on business

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  • Image of Secrets of Question Based Selling™
    Image of Secrets of Question Based Selling™

    How the Most Powerful Tool in Business Can Double Your Sales Results

    by Thomas A. Freese

    What salespeople ask and how they ask it is more important than anything they might say. Veteran sales trainer Freese offers a questions-based method that will help salespeople generate leads and close sales. The first step: using questions to make prospects curious about your service and product — and ready to listen to what you have to say.

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  • Image of The Project Manager's MBA
    Image of The Project Manager's MBA

    How to Translate Project Decisions into Business Success

    by Dennis J. Cohen, Robert J. Graham

    Managing a project is not about getting the job done on time and on budget. It’s about getting the job done in a way that contributes to the bottom line of your company. Covering everything from the basics of accounting and finance to understanding the marketplace, this summary shows how to link project success to organization success.

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