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  • Image of Secrets of Question Based Selling™
    Image of Secrets of Question Based Selling™

    How the Most Powerful Tool in Business Can Double Your Sales Results

    by Thomas A. Freese

    What salespeople ask and how they ask it is more important than anything they might say. Veteran sales trainer Freese offers a questions-based method that will help salespeople generate leads and close sales. The first step: using questions to make prospects curious about your service and product — and ready to listen to what you have to say.

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  • Image of The Project Manager's MBA
    Image of The Project Manager's MBA

    How to Translate Project Decisions into Business Success

    by Dennis J. Cohen, Robert J. Graham

    Managing a project is not about getting the job done on time and on budget. It’s about getting the job done in a way that contributes to the bottom line of your company. Covering everything from the basics of accounting and finance to understanding the marketplace, this summary shows how to link project success to organization success.

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  • Image of Building Brandwidth
    Image of Building Brandwidth

    Closing the Sale Online

    by Sergio Zyman, Scott Miller

    The airwaves are full of funny e-business commercials, and everybody’s laughing — but is anyone buying? According to Zyman, former Chief Marketing Officer of the Coca-Cola Company, e-marketing that’s trendy and irreverent won’t work if e-marketers forget the fundamentals. Zyman explains what it takes to close the sale online.

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  • Image of B2B
    Image of B2B

    How to Build a Profitable E-Commerce Strategy

    by Michael J. Cunningham

    From new relationships to essential technologies to changing corporate cultures, Cunningham explains what it takes to build a profitable e-commerce strategy from scratch whether you are currently a brick-and-mortar operation or an upstart with a new business model.

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  • Image of Leading the Revolution
    Image of Leading the Revolution

    by Gary Hamel

    Co-author of the groundbreaking book Competing for the Future, Hamel shows in his new corporate strategy manifesto why only companies that continually reinvent themselves and their industries will be able to survive in an era in which radical innovation will be the best — if not the only — source of new wealth.

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