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  • Image of Low-Hanging Fruit
    Image of Low-Hanging Fruit

    77 Eye-Opening Ways to Improve Productivity and Profits

    by Jeremy Eden, Terri Long

    Jeremy Eden and Terri Long have distilled 77 of their most effective techniques for generating real performance improvements drawn from their success working with major companies. If you think you don’t have the resources to be faster, better and more profitable, think again. Low-Hanging Fruit can help identify and solve hidden problems.

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  • Image of Bringing Strategy Back
    Image of Bringing Strategy Back

    How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change

    by Jeffrey Sampler

    Strategy expert Jeffrey Sampler introduces four "strategic shock absorbers" that enable leaders to build resilient organizations that can withstand even the most unexpected global turbulence. With this framework, leaders will be shown how to be prepared and proactive, rather than reactive, even when the future is uncertain.

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  • Image of HyperW@rs
    Image of HyperW@rs

    Eleven Rules for Survival and Profit in the Era of on-Line Business

    by Bruce Judson

    The rapid growth of the Internet as a business medium has had far-reaching implications for businesses of all sizes. Drawing on current practices of leading edge companies — as well as existing management theory and its practical applications — Bruce Judson offers 11 strategies for surviving and thriving in today’s hypercompetitive era.

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  • Image of The Alchemy of Growth
    Image of The Alchemy of Growth

    Practical Insights for Building the Enduring Enterprise

    by Mehrdad Baghai, David White, Stephen Coley

    The authors, based on their work for McKinsey, introduce the concept of strategic planning built around three “horizons,” reflecting the present, short-term future and long-term future of a company. The summary shows how managers can, and must, manage all three horizons at once.

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  • Image of Kotler on Marketing
    Image of Kotler on Marketing

    How to Create, Win, and Dominate Markets

    by Philip Kotler

    From “growing” profitable customers to developing a total value proposition, legendary marketing professor Kotler offers an overview of what value marketing functions must create for their companies. Other areas covered: customer-centered marketing, Internet marketing, and developing the marketing plan.

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