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  • Image of HyperW@rs
    Image of HyperW@rs

    Eleven Rules for Survival and Profit in the Era of on-Line Business

    by Bruce Judson

    The rapid growth of the Internet as a business medium has had far-reaching implications for businesses of all sizes. Drawing on current practices of leading edge companies — as well as existing management theory and its practical applications — Bruce Judson offers 11 strategies for surviving and thriving in today’s hypercompetitive era.

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  • Image of The Alchemy of Growth
    Image of The Alchemy of Growth

    Practical Insights for Building the Enduring Enterprise

    by Mehrdad Baghai, David White, Stephen Coley

    The authors, based on their work for McKinsey, introduce the concept of strategic planning built around three “horizons,” reflecting the present, short-term future and long-term future of a company. The summary shows how managers can, and must, manage all three horizons at once.

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  • Image of Kotler on Marketing
    Image of Kotler on Marketing

    How to Create, Win, and Dominate Markets

    by Philip Kotler

    From “growing” profitable customers to developing a total value proposition, legendary marketing professor Kotler offers an overview of what value marketing functions must create for their companies. Other areas covered: customer-centered marketing, Internet marketing, and developing the marketing plan.

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  • Image of Winning With the P&G 99
    Image of Winning With the P&G 99

    99 Principles and Practices of Procter and Gamble's Success

    by Charles Decker

    Procter & Gamble sells its many products to five billion people worldwide. Its 1998 sales are about $37 billion. Each year this company wins recognition as one of the most admired in the United States. What accounts for this success? Following time-tested principles and practices. Believing the consumer is queen. Offering superior products. Shine in the development and marketing of new products. Here's a chance to learn about P&G's 99 brilliant principles and practices. They will help any compan

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  • Image of Risky Business
    Image of Risky Business

    How to Protect Yourself from Being Stalked, Conned, Libeled, or Blackmailed on the Web

    by Daniel Janal

    The Internet? It's great. It also can be dangerous. Janal tells you the many ways cybercriminals are attacking reputations, finances, and even the personal safety of individuals and companies. The possibilities are many, from fraudulent purchases of your products made with stolen credit cards to vicious rumors aired in newsgroups, and trade secrets leaking out. Read this and you'll be a trifle timorous, but far better prepared for the threats of this new technology.

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