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  • Image of HyperW@rs
    Image of HyperW@rs

    Eleven Rules for Survival and Profit in the Era of on-Line Business

    by Bruce Judson

    The rapid growth of the Internet as a business medium has had far-reaching implications for businesses of all sizes. Drawing on current practices of leading edge companies — as well as existing management theory and its practical applications — Bruce Judson offers 11 strategies for surviving and thriving in today’s hypercompetitive era.

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  • Image of The Alchemy of Growth
    Image of The Alchemy of Growth

    Practical Insights for Building the Enduring Enterprise

    by Mehrdad Baghai, David White, Stephen Coley

    The authors, based on their work for McKinsey, introduce the concept of strategic planning built around three “horizons,” reflecting the present, short-term future and long-term future of a company. The summary shows how managers can, and must, manage all three horizons at once.

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  • Image of Kotler on Marketing
    Image of Kotler on Marketing

    How to Create, Win, and Dominate Markets

    by Philip Kotler

    From “growing” profitable customers to developing a total value proposition, legendary marketing professor Kotler offers an overview of what value marketing functions must create for their companies. Other areas covered: customer-centered marketing, Internet marketing, and developing the marketing plan.

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  • Image of How to Be a Star at Work
    Image of How to Be a Star at Work

    9 Breakthrough Strategies You Need to Succeed

    by Robert Kelley

    The author describes nine strategies you can use to star. They include networking, self-management, and followership. Show you have mastered them and become a star.

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  • Image of Straight from the CEO
    Image of Straight from the CEO

    The World's Top Business Leaders Reveal Ideas That Every Manager Can Use

    by Colin Price, G William Dauphinais

    CEOs of top world corporations tell how they handle customer service, motivation, and other management duties. Excellent advice.

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