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  • Image of Revolutionizing IT
    Image of Revolutionizing IT

    The Art of Using Information Technology Effectively

    by David Andrews, Kenneth R. Johnson

    In jargon-free language, Andrews and Johnson explain how managers can get the most out of their IT investment. The authors focus on successfully managing IT projects, including controlling project scope.

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  • Image of Who Says Elephants Can't Dance?
    Image of Who Says Elephants Can't Dance?

    Inside IBM's Historic Turnaround

    by Louis Gerstner Jr.

    The visionary former chairman and CEO of IBM gives his detailed, insider account of the now-legendary turnaround at the giant computer company. Among the lessons you will learn: If it’s broken, fix it; if it’s not broken, fix it anyway.

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  • Image of HyperW@rs
    Image of HyperW@rs

    Eleven Rules for Survival and Profit in the Era of on-Line Business

    by Bruce Judson

    The rapid growth of the Internet as a business medium has had far-reaching implications for businesses of all sizes. Drawing on current practices of leading edge companies — as well as existing management theory and its practical applications — Bruce Judson offers 11 strategies for surviving and thriving in today’s hypercompetitive era.

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  • Image of The Alchemy of Growth
    Image of The Alchemy of Growth

    Practical Insights for Building the Enduring Enterprise

    by Mehrdad Baghai, David White, Stephen Coley

    The authors, based on their work for McKinsey, introduce the concept of strategic planning built around three “horizons,” reflecting the present, short-term future and long-term future of a company. The summary shows how managers can, and must, manage all three horizons at once.

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  • Image of Kotler on Marketing
    Image of Kotler on Marketing

    How to Create, Win, and Dominate Markets

    by Philip Kotler

    From “growing” profitable customers to developing a total value proposition, legendary marketing professor Kotler offers an overview of what value marketing functions must create for their companies. Other areas covered: customer-centered marketing, Internet marketing, and developing the marketing plan.

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