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  • Image of What Would Google Do?
    Image of What Would Google Do?

    by Jeff Jarvis

    A Soundview Featured Book Review
    In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse pioneers Google –– the fastest growing company in history –– to discover forty clear and straightforward rules to manage and live by.

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  • Image of Be A Shortcut
    Image of Be A Shortcut

    The Secret Fast Track to Business Success

    by Scott Halford

    Shortcuts are individuals and companies that function like lifelines to the people and organizations that most depend on them. They are available when needed, they humbly perform tasks without complaint, they are masters of their own specific skill, and they always present a positive attitude. Great Shortcuts are able to make time for things about which they are passionate. They use that same efficiency and passion in the workplace, making other people's jobs easier, creating a better...

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  • Image of The Innovator's Prescription
    Image of The Innovator's Prescription

    A Disruptive Solution for Health Care

    by Jason Hwang, Clayton M. Christensen, Jerome Grossman

    Our health care system is in critical condition. Each year, fewer Americans can afford it, fewer businesses can provide it, and fewer government programs can promise it for future generations. We need a cure, and we need it now. Harvard Business School’s Clayton M. Christensen presents a comprehensive analysis of the strategies that will improve health care and make it affordable. Christensen applies the principles of disruptive innovation to the broken health care system with two pioneers...

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  • Image of Crucial Conversations
    Image of Crucial Conversations

    Tools for Talking When Stakes Are High

    by Joseph Grenny, Al Switzler, Ron McMillan, Kerry Patterson

    If you feel stuck — in a relationship, in your career, at home — chances are a crucial conversation is keeping you there. This New York Times bestseller will help you handle crucial conversations — conversations that occur when the stakes are high, emotions run strong, and opinions vary. With crucial conversations skills, you'll be able to: prepare for high-stakes situations with a proven technique; transform anger and hurt feelings into powerful dialogue; make it safe to talk about almost...

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  • Image of The Levity Effect
    Image of The Levity Effect

    Why it Pays to Lighten Up

    by Adrian Gostick, Scott Christopher

    The Levity Effect uses serious science to reveal the remarkable power of humor and fun in business. Science proves it — fun is good for business! Based on 10 years of extensive research, the authors argue against business tradition to reveal the powerful bottom-line benefits of leading with levity. With interviews, exercises and case studies, the book reveals how humor in the workplace will help you communicate messages, build camaraderie, and encourage creativity for a better wor

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  • Image of Secrets of Question Based Selling™
    Image of Secrets of Question Based Selling™

    How the Most Powerful Tool in Business Can Double Your Sales Results

    by Thomas A. Freese

    What salespeople ask and how they ask it is more important than anything they might say. Veteran sales trainer Freese offers a questions-based method that will help salespeople generate leads and close sales. The first step: using questions to make prospects curious about your service and product — and ready to listen to what you have to say.

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  • Image of The Project Manager's MBA
    Image of The Project Manager's MBA

    How to Translate Project Decisions into Business Success

    by Dennis J. Cohen, Robert J. Graham

    Managing a project is not about getting the job done on time and on budget. It’s about getting the job done in a way that contributes to the bottom line of your company. Covering everything from the basics of accounting and finance to understanding the marketplace, this summary shows how to link project success to organization success.

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  • Image of Building Brandwidth
    Image of Building Brandwidth

    Closing the Sale Online

    by Sergio Zyman, Scott Miller

    The airwaves are full of funny e-business commercials, and everybody’s laughing — but is anyone buying? According to Zyman, former Chief Marketing Officer of the Coca-Cola Company, e-marketing that’s trendy and irreverent won’t work if e-marketers forget the fundamentals. Zyman explains what it takes to close the sale online.

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